6-7 January 2027 — Rotterdam, and online. 400 seats.
71 days
00 hrs
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6-7 January 2027 — Rotterdam
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URARTU / DEMO FIELD GUIDE

Signal Conference
Elements & details.

A conference landing page as a poster: apricot stock, Work Sans at its heaviest with the date as the headline, vermilion blocks, the full programme directly under the date, eight speakers and three passes. Built for the one thing a landing page cannot postpone — an event with a date on it.

Explore the building blocks in this demo’s own colours, typography and layout. The header, footer and content use this website’s current settings.

Explore the complete demo ↗

01 / FOUNDATIONS

Typography & rhythm.

Native heading, paragraph, link, list and quotation styles.

A clear point of view.

Details that belong together.

Made for the whole page.

A useful page starts with a clear hierarchy. Strong emphasis, a quieter accent and a meaningful link all have their place.

Good design makes the next step easier to understand.

Illustrative quotation
  • Consistent spacing
  • Readable content
  • Responsive compositions

02 / ACTIONS

Every action has a place.

Try the loading state. These controls do not add products or send requests.

Secondary actionText action

03 / INPUT

Fields with a purpose.

Interactive preview only. Nothing entered here is sent or stored.

Choose an option

04 / FEEDBACK

Clear at every step.

Success message — your selection is ready.
Information message — review the details before continuing.
  • Error message — check the required fields.
How do these examples relate to this demo?

They use the installed theme and Core styles. Each element can be reused and its content edited for a real page.

Illustrative comparison
DetailThis demoYour website
ContentExample words and imageryYour own story
AppearanceCurrent demo settingsEditable theme settings

05 / MEDIA

Images in context.

Images from this demo’s own media library.

woocommerce-placeholder
The foyer between sessions
The foyer between sessions

STORE COMPONENTS

The complete shopping journey.

Real product cards from this demo. Open the store pages to explore filters, product galleries, variations, cart, checkout and account states in their full context.

Shop & filters ↗Cart ↗Checkout ↗Customer account ↗

06 / CUSTOM ELEMENTS

Explore the Core library.

Real registered elements, rendered against this installation’s content. Missing dependencies or matching data are identified beside the example. Forms are preview-only on this page.

WooCommerce Categories

Content element

Select categories to display

Portfolio Widget

Content element

No portfolio items found.

Sortable Products

Commerce element

Sortable Products

No products found.

Product in Image

Commerce element

Reviews

Content element
John D.

John D.

Private customer

“Impressed by the quality of the custom-made furniture. The designer table became the centerpiece of our living room. Thank you!”

John D.

John D.

Private customer

“Impressed by the quality of the custom-made furniture. The designer table became the centerpiece of our living room. Thank you!”

John D.

John D.

Private customer

“Impressed by the quality of the custom-made furniture. The designer table became the centerpiece of our living room. Thank you!”

Contact Form

Content element

    Social Share

    Content element

    WooCommerce Categories (simple)

    Commerce element

    Product Categories Carousel

    Commerce element

    Brands Carousel

    Commerce element

    Hero

    Content element

    Signal · two days on what actually shipped

    6-7 January Rotterdam

    Sixteen talks from people describing systems they built and run, including the parts that went wrong. No keynotes from anybody selling anything, and every talk published free a fortnight afterwards.

    Get a passRead the programme

    Considered details

    A second thing worth saying

    Illustrative content for this element. Replace the words and images to suit your project.

    Illustrative content for this element. Replace the words and images to suit your project.Illustrative content for this element. Replace the words and images to suit your project.

    A clear structure

    A second thing worth saying

    Illustrative content for this element. Replace the words and images to suit your project.

    Illustrative content for this element. Replace the words and images to suit your project.Illustrative content for this element. Replace the words and images to suit your project.

    Room to make it yours

    A second thing worth saying

    Illustrative content for this element. Replace the words and images to suit your project.

    Illustrative content for this element. Replace the words and images to suit your project.Illustrative content for this element. Replace the words and images to suit your project.

    Feature Row

    Content element
    • Free delivery On every order over 50.
    • 30-day returns Send anything back, unworn, within a month.
    • Secure checkout Card details never touch our servers.
    • Talk to a person Weekdays, and we answer the same day.

    Journal

    Content element

    This element is available, but this demo has no matching content to display yet.

    Pricing

    Content element

    Passes

    The price rises six weeks out and again two weeks out, and that is the whole of the urgency. The clock in the bar counts down to a date that is printed on the ticket; nothing on this page pretends the last twelve seats are going.

    Standard

    Both days, everything included.

    €340

    Enquire about a pass
    • Both days, all sixteen talks
    • Lunch and coffee included
    • Recordings a fortnight afterwards
    • €390 six weeks before the doors

    Usually sells first

    Standard plus workshop

    And the Thursday morning session, limited to thirty.

    €520

    Enquire about the workshop
    • Everything in Standard
    • The pre-conference workshop
    • Thirty places, first come
    • Materials to take away
    • €580 six weeks before the doors

    Supported

    Free, funded by the other two and by sponsors.

    Free

    Ask about a supported place
    • Forty places every year
    • Travel covered up to €200
    • No means test and no interview
    • Applications close a month before

    Comparison Table

    Content element

    How we compare

    The same job, done two ways.

    What matters Us The usual way
    Setup time
    Setup time
    Setup time

    Steps

    Content element

    What you will leave with

    Three things, and none of them is "networking opportunities".

    1. Numbers you can quote

      Every speaker brings the figures from their own system — latency, cost, failure rate — and the slides are published with them. You can take those to your own review on Monday.

    2. The failures, in detail

      Half of the programme is post-mortems. We ask for them explicitly, and a talk that is only successes does not get a slot.

    3. Four people worth knowing

      Two hundred attendees, not two thousand. Small enough that you will actually speak to the person whose talk you liked.

    FAQ

    Content element

    Questions

    The ones we are asked before every signature.

    How long does it take?

    Illustrative content for this element. Replace the words and images to suit your project.

    How long does it take?

    Illustrative content for this element. Replace the words and images to suit your project.

    How long does it take?

    Illustrative content for this element. Replace the words and images to suit your project.

    Logo Strip

    Content element

    Trusted by teams who count

    • Company
    • Company
    • Company

    People

    Content element

    Speaking

    Eight of the sixteen. The rest are announced as they confirm — we do not list a name until it is signed.

    • Ilse Bergkamp

      Alto Freight

      Head of data. Migrated the same system three times.

    • Tomás Ferreira

      Ostara

      Engineering lead. Deleted four hundred dashboards.

    • Marta Kowalczyk

      Verity Health

      CTO. Inherited a system nobody had documented.

    • Sanne de Wit

      Northbank

      Payments. Measures latency in currency.

    • Otto Lindgren

      Fieldmark

      Platform. Runs the on-call rota he designed.

    • Priya Raman

      Independent

      Writes post-mortems for companies that will not publish them.

    • Bram Jansen

      Maritime Data

      Twenty years of shipping telemetry, mostly offline.

    • Lea Fournier

      Ostara

      Reliability. Believes most alerts should be deleted.

    Programme

    Content element

    Day one

    The full programme, published before you are asked to pay for anything. Day two runs the same shape.

    1. 09:00

      Doors, coffee

      The foyer opens an hour before the first talk, deliberately. Nobody has ever complained about a conference that started slowly.

    2. 10:00

      What we got wrong migrating 40 billion rows

      Ilse Bergkamp, Alto Freight

      A migration that took three attempts, with the timeline and the invoice for each one.

    3. 11:15

      Observability that somebody actually reads

      Tomás Ferreira, Ostara

      Cutting four hundred dashboards to nine, and what happened to time-to-detect afterwards.

    4. 12:30

      Lunch

      Included in every pass, eaten at long tables rather than standing up with a plate in one hand.

    5. 14:00

      Running a database you did not choose

      Marta Kowalczyk, Verity Health

      Inheriting a system nobody documented, and the eighteen months of making it safe.

    6. 15:15

      The cost of a millisecond

      Sanne de Wit, Northbank

      What latency is worth in money, measured on a real payment flow rather than modelled.

    7. 16:30

      Open floor

      Speakers stay in the hall and take questions properly, rather than in a corridor while packing a laptop.

    8. 18:00

      Dinner, for anybody who wants it

      At cost, booked separately so nobody pays for a dinner they will not attend.

    Work

    Content element

    Selected work

    Three we are allowed to talk about.

    • Client

      What was done

      Illustrative content for this element. Replace the words and images to suit your project.

      Considered details Considered details

    • Client

      What was done

      Illustrative content for this element. Replace the words and images to suit your project.

      A clear structure A clear structure

    • Client

      What was done

      Illustrative content for this element. Replace the words and images to suit your project.

      Room to make it yours Room to make it yours

    Category Mosaic

    Commerce element

    This element is available, but this demo has no matching content to display yet.

    Image and Text

    Content element
    The foyer between sessions

    The Maritime Hall

    Fifteen minutes from the station, and step-free

    Two halls, a foyer wide enough to have a conversation in, and a tram stop at the door. Step-free throughout including the stage, with a hearing loop in both rooms. Three hotels nearby hold rooms for us until four weeks before at their own rate — we take no commission and the link is not an affiliate one.

    Getting there

    Image Strip

    Content element

    Follow us

    The foyer between sessions

    Signup Band

    Content element

    Deal of the day

    Commerce element

    This element is available, but this demo has no matching content to display yet.

    Shopping setups

    Commerce element

    This element is available, but this demo has no matching content to display yet.

    See it as a complete website.

    Explore the actual pages, navigation, product details and responsive layouts.

    Open Signal Conference ↗

    Step-free throughout · Hearing loop in both halls · Lunch included on every pass · Talks recorded and published free within a fortnight

    Cart

    No products in the cart.